For example, the French had focused largely on the heritage of the shoes and its vintage look to capture the attention of consumers. It told the world how the brand could be traced back to the ...

In the late 1990s, Feiyue's manufacturer even had to put the shoes up for sale on the wholesale market because demand was just too low. When international brands such as Adidas, Nike and Converse ...

Michael Jordan remains the OG signature shoe ... brand should be viewed more accurately as a first-of-its-kind gamble that almost never happened. Jordan laughed at the “Air Jordan” name ...

Brazilian shoe brand Melissa has named Chinese actress and singer Zhao Lusi as its new global brand ambassador. Zhao will take part in a multi-media campaign which will be launched as part of the ...

Without this early foundation, the brands we know and love today could very well cease to exist. Take a look back at the starting point for some of your favorite companies in The First Shoe from ...

Tape, markers, elastic sleeves and maybe even paint will disguise some shoe brand logos in an Olympic sleight of foot. In track and field, the centrepiece sport of the Summer Games, shoes are the ...

Cult shoe label Dear Frances is beloved by fashion ... I sat down with Dear Frances designer and founder Jane Frances to chat about the brand's new launch. We've been wanting to launch a vegan ...