Denmark’s Lego has said it would not renew a branding contract with oil major Royal Dutch Shell in the wake of comments from environmental lobby Greenpeace saying the toymaker had fallen in with “bad ...

Denmark's Lego has said it would not renew a branding contract with oil major Royal Dutch Shell (RDSa.L) in the wake of comments from environmental lobby Greenpeace saying the toymaker had fallen ...

Lego cuts links to Shell over Arctic oil protest: Toy maker ends 50-year partnership after protests by green campaigners Toy maker won't renew deal allowing Shell petrol stations to hand out Lego ...

The Danish toy manufacturer ended its relationship with Shell after a video linking Lego to Shell's controversial practice of arctic drilling went viral on YouTube.

COPENHAGEN (Reuters) - Denmark's Lego has said it would not renew a branding contract with oil major Royal Dutch Shell in the wake of comments from environmental lobby Greenpeace saying the ...

Greenpeace has published a hard-hitting video criticising Lego’s partnership with the oil giant Shell by creating a Lego recreation of the Arctic imperiled by the activities of the oil major.

Greenpeace have been holding Lego-themed protests this year to highlight the brand’s association with Shell and to protest Shell’s plans to begin drilling the Arctic for oil – ranging from ...

Lego will not renew its contract with Shell oil after 50 years promoting the energy giant. The toy manufacturer has been targeted by environmental campaigners, Greenpeace, due to Shell’s plan to ...

A Greenpeace film accusing Shell of operating recklessly in its oil exploration has contributed to the end of Lego’s co-branding relationship with Shell. WSJ’s Mark Kelly reports.

Toymaker will not renew current multimillion pound deal, that sees Shell-branded Lego sets sold at petrol stations, following a viral video against Arctic drilling by the green group.