Lemnisk, a leading enterprise Customer Data Platform (CDP) and marketing technology company, today introduced a suite of AI ...

The intelligence gap is more than a technical hurdle—it’s a strategic barrier keeping CMOs from realizing AI’s full value.

If you found these examples inspiring, then you can start using customer segmentation to learn more about your customer behavior—and likely see the same results. Thousands of customers are already ...

The Good Food Institute found three-quarters of consumers are open to eating plant-based meat, but to win them over alternative protein manufacturers must understand subtle nuances between what ...

How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential By Alex Caffarini In an April 28 article, I discussed ...

DecisionTelecom’s CEO Sergii Diachenko details SMS adoption across industries (retail and tech) and AI use cases for ...

Optical retailer National Vision (NYSE:EYE) reported in Q1 CY2025, with sales up 5.7% year on year to $510.3 million. The ...

The company then measures how well the plan works and comes alongside brands to tweak strategy. Its notable clients include Bayer, Coca-Cola and Bupa. Monetate combines the power of automated ...

Because customer segmentation is much more refined ... them to purchase products and share the content. Viral marketing is an SMM strategy that attempts to trigger the rapid spread of word-of ...

You apply it more directly when you implement the various strategies in your marketing activities. Part of the point of segmentation is to find the right media to connect with the audience.