The intelligence gap is more than a technical hurdle—it’s a strategic barrier keeping CMOs from realizing AI’s full value.

In this video from the Skift Data + AI Summit, Zartico's Nicole Brownell, chief operating officer, and Jay Kinghorn, co-founder and chief innovation officer, joined SkiftX Content Director Alison ...

Implementing AI in GTM strategies presents both transformative opportunities and significant challenges that require careful ...

Business Startup Support has released a new guide on using AI-driven personalization for email marketing, helping startups ...

With operations in over 100 countries, IPG will make these capabilities available to brands at a global scale, helping modernize outdated data practices by delivering a first-of-its-kind, secure and ...

If you found these examples inspiring, then you can start using customer segmentation to learn more about your customer behavior—and likely see the same results. Thousands of customers are already ...

In today’s digital marketing landscape, email remains one of the most reliable and high-return channels available to ...

The Good Food Institute found three-quarters of consumers are open to eating plant-based meat, but to win them over alternative protein manufacturers must understand subtle nuances between what ...

How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential By Alex Caffarini In an April 28 article, I discussed ...

DecisionTelecom’s CEO Sergii Diachenko details SMS adoption across industries (retail and tech) and AI use cases for ...

Optical retailer National Vision (NYSE:EYE) reported in Q1 CY2025, with sales up 5.7% year on year to $510.3 million. The ...