The Good Food Institute found three-quarters of consumers are open to eating plant-based meat, but to win them over alternative protein manufacturers must understand subtle nuances between what ...

Unlock effective marketing strategies to enhance growth and member satisfaction for credit unions facing modern challenges.

How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential By Alex Caffarini In an April 28 article, I discussed ...

DecisionTelecom’s CEO Sergii Diachenko details SMS adoption across industries (retail and tech) and AI use cases for ...

Optical retailer National Vision (NYSE:EYE) reported in Q1 CY2025, with sales up 5.7% year on year to $510.3 million. The ...

Bitmedia founder Matvii Diadkov explains how crypto advertising got started on niche forums and grew into data-rich, ...

The Business Case for Smarter Segmentation AI and machine learning have redefined what’s possible for email marketing. Traditional segmentation—manual rules, static customer groups—isn’t enough ...

Customer segmentation is a marketing strategy that divides the market into subsets of customers with similar preferences, behaviors, or demographic profiles. It helps businesses tailor strategies to ...

And more than 76% of senders agree that email marketing is integral to the success of their organization ... Although cleaning out your list frequently is often recommended, these two list ...

Here’s why generational marketing is more illusion than insight ... we're building audience segmentation strategies on fundamentally flawed foundations. Consider Adidas's cautionary tale ...