Business Startup Support has released a new guide on using AI-driven personalization for email marketing, helping startups ...

Implementing AI in GTM strategies presents both transformative opportunities and significant challenges that require careful ...

You apply it more directly when you implement the various strategies in your marketing activities. Part of the point of segmentation is to find the right media to connect with the audience.

we should admit that marketing segmentation models must evolve. Especially for businesses, an evolution can result in more effective marketing strategies and more successful marketing performance in ...

Discuss the Difference between Market Segmentation & Target Marketing ... Use your research to help hone your marketing strategy.

The intelligence gap is more than a technical hurdle—it’s a strategic barrier keeping CMOs from realizing AI’s full value.

In today’s digital marketing landscape, email remains one of the most reliable and high-return channels available to ...

Learn More: What Is a Holistic Marketing Strategy? What type of companies use market segmentation? Market segmentation is the practice of dividing consumers into groups based on shared needs ...

Adjust your segmentation strategy Now that you're ready to connect with your customers on a more human level, it's time to learn about their mindsets. Following are five categories of audience segment ...

The company then measures how well the plan works and comes alongside brands to tweak strategy. Its notable clients include Bayer, Coca-Cola and Bupa. Monetate combines the power of automated ...