Business Startup Support has released a new guide on using AI-driven personalization for email marketing, helping startups ...

Implementing AI in GTM strategies presents both transformative opportunities and significant challenges that require careful ...

The intelligence gap is more than a technical hurdle—it’s a strategic barrier keeping CMOs from realizing AI’s full value.

Despite holding two-thirds of global discretionary spending power, only 4% of women feel truly understood by brands, and ...

Consumers scroll past 10,000 ads a day, but only the one that says “we know your coffee order” makes them stop.

The global Allantoin Extract for Skincare Products Market is poised for remarkable growth, projected to increase from an ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

A marketer who limits themselves to just one of the 4Ps is not much of a marketer at all. What are you going to do to change ...

In this video from the Skift Data + AI Summit, Zartico's Nicole Brownell, chief operating officer, and Jay Kinghorn, co-founder and chief innovation officer, joined SkiftX Content Director Alison ...

Data cloud company Snowflake has partnered with IPG data sharing and targeting wing Acxiom to create 'a modern, AI-powered ...

For years, Indian insurance ads have followed a predictable formula: a celebrity face, a fear-driven message, and a ...

With operations in over 100 countries, IPG will make these capabilities available to brands at a global scale, helping modernize outdated data practices by delivering a first-of-its-kind, secure and ...