A creative strategy statement, also known as a creative platform or creative brief, outlines the way in which your advertising will appeal to the interests of your target audience.

We will continue to iterate on the vision and becoming statements as we receive feedback. Please provide all feedback on these by March 17 through your Admin Council representative or the strategic ...

Think of your mission statement as a business strategy, not just a general roadmap. Kier does this well. Its statement uses the verb ‘deliver’ to show it is action-based. Kier clearly knows how to ...

The APPT argued that much of the data within statements of strategy would become “stale” soon after submission, and questioned how useful such information would be. The association also voiced concern ...

Reuters. FILE PHOTO: Steven Cohen, Chairman and CEO of Point72 Asset Management, speaks during the Skybridge Capital SALT New York 2021 conference in New York City, U.S., September 13, 2021.

Welcoming the publication today (Monday 14 November 2022) at COP27 in Sharm el-Sheikh of ‘India’s Long-Term Low-Carbon Development Strategy ’, Professor Lord Nicholas Stern, I.G. Patel Professor of ...