Salesforce ExactTarget Launches the Next Generation of Journey Builder. Salesforce.com's ExactTarget Marketing Cloud unit has launched the next generation of its Journey Builder solution, the customer ...

Salesforce ExactTarget Marketing Cloud (try saying that three times fast) has launched a new visual “Journey Builder” that promises to enable marketers to understand, define, and create ...

Accompanying the unveiling of Journey Builder for Apps, Salesforce is also announcing an alliance with global ad and marketing group Omnicom to create “an integrated customer journey platform ...

Journey Builder (customer lifecycle management) The heart of Marketing Cloud is the Journey Builder. It makes it easy to take your customers on customized journeys by mapping them out in a visual ...

For this reason, I wanted to understand what the role of IT has been in mapping the customer journey. ... former CDO for the University of Texas and now VP of Innovation at Salesforce.

Salesforce is rolling out a new integrated toolset that aims to help companies gather real-time feedback on the needs and expectations of customers. Powered by Einstein Analytics, Salesforce said ...

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps ...