As long as SEO is fixated on limited KPIs (rankings and traffic) and relies on the same shared tools and similar processes, it will be a commodity and so it will have limited value. Refocusing on ...

Their website was barely visible on page 10 of the search engine results. But with a concentrated SEO strategy, we ranked them on the first page for "best cupcakes in Long Island." This increase ...

Search Engine Land » SEO » Your ... informing your search strategy? Audience understanding should be foundational to your strategy. When did you last map the customer journey?

Understanding the significance of the customer journey in SEO By aligning SEO strategies with the customer journey, marketers can craft content that is highly relevant and tailored to resonate ...

As the online world becomes oversaturated with curated and repetitive content, it’s important to actually develop an SEO strategy that ... the end of the customer journey-focused keywords ...

A well-articulated strategy forms the foundation for all activities within the organization, and how it is crafted will guide decision-making as your teams work to achieve your international SEO ...

NEGOSENTRO | SFMC Journey Builder Best Practices to Vouch For [Infographic] | Salesforce Marketing Cloud is one of the most robust CRM tools and it has totally changed the way marketing works. The ...

Example of a successful client domain migration. Source—Investis Digital With a strong emphasis on maintaining URL equity, a sample workflow to help with planning, and a list of expected obstacles, ...

SEO is constantly evolving. As the owner of an SEO agency, it’s my job to stay on top of Google’s updates and algorithm changes to keep my clients on the front page. In fact, I’ve had to ...