A new Roblox logo and accompanying tagline signal the company's continued push toward expanding its user base as part of its journey toward metaverse domination. The sandbox game's branding is ...

However, the logo was spotted to have changed in the Apple app store and Google Play in April 2025. In contrast, the red that Roblox previously used can be associated with urgency and aggression.

Thirty-eight percent of Roblox’s daily users last year were over 17, and its fastest-growing user age group is 17-24. The majority of Roblox’s creators are now over 18, and the company thinks ...

Roblox’s other big announcements at this year’s developer conference include a new “Party” mode that lets up to six people communicate and move between experiences as a group. Starting ...