Just when you think that Roblox can't get someone else huge into their game, they've found a way to bring in The Weeknd.

A growing number of artists have been making good money from selling virtual items within Roblox. Now they could be selling ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.