Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Roblox has more active users daily than Steam, at 85 million. Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community. Roblox partners with Google for rewarded ...

With the Rewarded Video ads, Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available. The ...

Roblox has been making big moves recently to try and get more advertising money from big brands. Find out how that's going here!

The 2025 Ad Age Tech Power List showcases 20 leaders in the ever-changing advertising, media and entertainment landscape.

it’s announcing that it’s opening up its Commerce APIs to eligible Roblox creators. Shopify is the first “integrated partner” for the APIs, and if a creator or brand is a Shopify merchant ...