While the latest partnership with Google could be game-changing in the long run, it is not a sure thing yet. Roblox must ensure that the ads do not hurt users' experience, especially its younger core ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Just when you think that Roblox can't get someone else huge into their game, they've found a way to bring in The Weeknd.

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $65 ...

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

Another positive takeaway from Roblox's recent earnings report is that the business is also generating positive cash flow, ...

In today’s Digest, we discuss the launch of Netflix’s of in-house ad tech suite across EMEA, Roblox’s in-game merch sales and Netflix’s use of AI to seamlessly integrate ads into the streaming ...

Roblox announced Thursday that creators can now sell physical merchandise directly within their games and experiences on the ...