The question isn’t whether artificial intelligence (AI) will shape healthcare marketing — it already is. The real challenge ...

to nurture the relationship through communication and by providing appropriate freebies and benefits. These provide opportunities for more brand-friendly content and help fuel the authentic passion ...

Discover how social media shapes the gaming and online casino industries, driving trends, fostering communities, and ...

Nick Vehr is the founder and CEO of Vehr Communications, a Cincinnati-based marketing and public relations firm. A lifetime ...

On a mission to “make Metro Bank the first-choice bank for business customers”, the brand has repositioned and refreshed.

A cause marketing relationship is a commercial marketing partnership between a company and a charitable organization whereby a charitable sales promotion is used to market a product or service linked ...

Adobe's GenStudio solution brings together applications across Adobe Experience Cloud and Adobe Creative Cloud-including ...

Wisconsin accounts for 60% of Korbel's brandy sales, and it's the only place outside California where you can get the ...

Our relationship with advertising is complex, and misunderstanding it is costing brands significant revenue opportunities.

This part addresses hitches that can arise during the transition period as well as what marketing restrictions apply to the ...

The chatbot, which offers romantic companionship, has been hit with an FTC complaint from tech ethics organizations ...