In the journey of moving from "data-driven" to "data-informed," it is imperative that product leaders understand the data ...

Data collection services business Norstat has acquired business-to-business (B2B) and business-to-consumer sample firm Sample ...

The review will also include unpublished studies and grey literature from a variety of sources. This review will only include qualitative and mixed-methods studies that explore the barriers and ...

Data collection services business Norstat has acquired business-to-business (B2B) and business-to-consumer sample firm Sample ...

European data collection firm Norstat has acquired Rotterdam-based Sample Solutions, which focuses on high-quality B2B and ...

This depth of experience offers a window into the lives of those at the center of the issues we seek to address. Research has shown that qualitative data has the power to distill down what was found ...

Qualitative research focuses on data that is expressed through words and actions. For example, showing a group of people a photo and asking how the photo makes them feel (happy, sad or mad) would ...

Qualitative evidence allows researchers to analyse human experience and provides useful exploratory insights into experiential matters and meaning, often explaining the ‘how’ and ‘why’. As we have ...

This study adopted a qualitative descriptive methodology that provides a rich, and thick description30 of the participants’ perceptions that stays close to the data.31 Focus groups were used as a ...