Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

“Today, NVivo 12 brings new features and functionality to help researchers spend less time examining data ... and others to utilize Qualitative Data Analysis (QDA) to uncover deeper insights ...

Using qualitative analysis of three physician focus groups, we identified physical ... their practice as small (one or two physicians) (data not shown).