In seconds, the algorithm dutifully complied and spit out schematics for a squishy, rectangular, purple, blob-like robot capable of propelling itself forward using odd “legs” and the power of air.

Known as Ronald McDonald’s best friend, the purple blob has surpassed his buddy in popularity in recent days as McDonald’s takes time to celebrate the fuzzball’s birthday with a purple ...

A new McDonald's marketing campaign has turned Grimace into a meme icon. But the purple blob wasn't always so beloved, or even friendly.

When McDonald’s recently rolled out its Grimace Birthday meal, it probably didn’t expect it would spark a trend of Gen Zers pretending to pass out or be attacked by the purple blob. But that ...

With a vibrant purple hue, a meme-able mascot and limited window of availability, McDonald’s had all the ingredients to turn its Grimace milkshake into a viral sensation. What the company likely ...

McDonald's never confirmed the theory, saying in a statement to TODAY.com at the time, "Whether he’s a taste bud, a milkshake or just your favorite purple blob — the best part about Grimace is ...