Contests are a great way to expand your brand, and they don’t have to be complicated to be effective. Some of the most successful promotional contests have been both simple and easy to access. These ...

It can generate innovative ideas and solutions and engage consumers. The contest itself serves as a promotional event that draws a lot of attention to the product or brand," says Hui (Sophia) Feng, ...

Businesses have used giveaways and contests to promote their products for as long as any of us can remember. Where an old-fashioned candy store may have once invited customers to guess the number ...

said Chestnut, who did just that. In a 2010 press release, Pepto-Bismol announced the promotion: The company would host four eating contests over five weeks during which teams of challengers would ...

The company said it was inspired by a similar stunt in the 1990s, in which an unnamed soda maker jokingly advertised a fighter jet as a possible prize in one of its promotional contests.

When engineer and filmmaker Dave Kiss won the $2,750 prize in a promotional contest, he wrote a blog post about how he analyzed the contest and won the victory. How I won $2,750 using JavaScript ...

Every year, millions of Canadians participate in promotional contests to try their luck and win a prize, from all-expense paid vacations to a free doughnut. One thing to know about most ...