In India’s fragmented programmatic landscape, the newly-launched platform from MiQ pitches unified signals, AI personas, and ...

AdLib, a provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, ...

Integration of Advertima's audience intelligence with One Tech Group's advertising platform in Swiss retail stores is ...

The Global Programmatic Display Market is valued at approximately USD 62.21 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 33.21% over the forecast period 2024-2032 ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

This article explores the importance of mastering performance marketing and programmatic media, offering insights on how marketers can effectively leverage these tools for better ad spend efficiency ...

Digiace brings AI-led creative optimisation and programmatic media buying to Indian market in partnership with Southeast Asia ...

News: InMobi unveils Buyer Hub, an AI-powered self-serve platform enabling curators and brands to streamline mobile ...

The agency is expected to utilise WPP Media’s audience analytics tools and martech infrastructure, including AI-based ...

The InMobi Buyer Hub targets a wide range of media buyers, including curators, agencies, brand-direct teams, retail media ...

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...