Statara Solutions, a leader in data analytics, customer intelligence and digital advertising, today announced it has been named a Gold winner in the Digital Advertising Platform category at the 10th ...

The COOL company unified five advertising technology leaders — ADventori, Balihoo, COOL Media, Insticator, and OKO Digital — into a single, integrated entity under its new brand umbrella. This ...

In India’s fragmented programmatic landscape, the newly-launched platform from MiQ pitches unified signals, AI personas, and ...

What’s holding back progress in cross-media measurement?  Akhil Parekh, Chief Product Officer at Nielsen, explains what needs ...

This discussion explores the dynamic shifts in healthcare media, emphasizing the critical need for omnichannel experiences to ...

RMNs offer new opportunities to reach high-intent audiences, but agencies are finding it difficult to compare performance across platforms.

In this week’s Ask an SEO, we break down the impact of AI on affiliate marketing, and how to adjust your approach for better ...

Simulmedia announced a strategic partnership with OptimizeRx Corp. to enable the self-serve availability of ...

As retail media networks face intensifying pressure to grow revenue while protecting their customer data, Demand Side ...

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected ...

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...