A pricing structure or strategy is a consistent, uniform, planned approach to pricing of products and services to achieve business and marketing goals. A thoughtful pricing structure is critical ...

Market-oriented strategies build product features, price, advertising and other elements of marking around the product's set of consumers who are known as the target market. Marketing managers ...

McKinsey’s CMO Growth Research Survey finds confusion in the C-suite about the remit of marketing departments. Its co-author ...

Sports teams have revised their pricing strategies in recent years to account for a stagnating economy ... Don't just give it the right price; use the right pricing model. Pricing a product based ...

When applied with discipline and foresight, simplicity has the potential to accelerate performance, improve alignment and ...

Dollar Tree's strong Q1 2025 sales, margin growth, and value-driven strategy make it a compelling buy. Click here to read an ...

Strategy is still benefiting from strong momentum, leveraging strategic financing to accumulate Bitcoin. Find out why MSTR ...

BI's list of business leaders spans various sectors. All are helping their companies drive AI adoption while navigating data ...

Scenario planning is a dynamic strategy that can help businesses survive and thrive. Most business plans rely on a single ...

Adopting flexible, data-driven pricing strategies and dynamic pricing tools can help mitigate risks and uncover new opportunities. Here’s how businesses can align their pricing strategy to stay ...

McKinsey evaluated the RAI readiness using its AI Trust Maturity Model, which examines four main dimensions — strategy, risk management, data and technology, and operational governance of AI. A recent ...

To achieve business success, you must prepare to meet those changes. For that, you'll need a robust marketing strategy framework. Here, we'll explore five marketing frameworks to help you choose the ...