While descriptive analysis investigates what has happened in the past (i.e., what is the demographic profile of individuals who buy shampoo), predictive analytics uses existing data and trends to ...

While the jury is still out on if data is the new oil, organizations fiercely compete on data analytics to gain a competitive edge. Predictive models of data analysis take the game one step further.

Predictive analytics is the study of historical data to make future predictions. It is a data analysis method that uses past information to identify patterns and make educated guesses about future ...

Predictive analytics: the ability to use well documented historical and accurate data to improve future logistics or fleet maintenance operations. Data — especially quality data — is the key ...

Predictive analytics, however ... Read next BI Tech Memo An icon in the shape of an angle pointing down.

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights ...

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and ...

These four companies are using predictive analytics to make their services more efficient, optimize maintenance, find potential threats, and even save lives. For years, companies have been ...

In this new era of statistics, a handful of vendors offering predictive analytics and cutting-edge data interpretation have emerged. They’re helping fleets crunch mountains of information to ...