Grab the audience's attention during the first few moments of your marketing presentation. Use a powerful image or graphic to represent the plan's goal, the product or the customer.

Which is why it's critical that you understand and monitor this vital skill. Here's how to measure and evaluate sales presentation skills, whether you're trying to motivate an underperforming rep, ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

Commissions do not affect our editors' opinions or evaluations. Marketing is a critical function for every product- and service-selling organization, and the nation’s business schools commonly ...

Holistic marketing takes into account the considerations of stakeholders, customers, employees, suppliers, and the community as a whole when creating and implementing marketing strategies.

Your sales and marketing team has a substantial influence on the profitability of the business. You have to define roles that reflect the strengths of your products and assign responsibilities.

Social media marketing started by categorizing platforms into six groups: Social Networks (think Facebook, LinkedIn), Media Sharing (usually video and photo-sharing sites like YouTube, TikTok, ...

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature ...

Investopedia / Paige McLaughlin Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand ...

Champagne sponsorships growing as brands tap into sports celebration marketing Daily Issue - 06/20/2025 SponsorUnited founder Bob Lynch said that “champagne sponsorships in sports have grown 37 ...