When building personas, involve team members—especially those within the marketing, sales and product functions—who are able to provide customer insight. Once you've collected all of the previous ...

Marketing to the wrong person could mean your content isn't getting in front of the eyes of the people who might actually buy what you're selling. How do you figure out what motivates your potential ...

User personas are fictional representations of your ideal customers, based on real data and research. They help you tailor your AR marketing strategy to different segments and scenarios ...