This article originally appeared on the Evergage blog. Persona-based marketing is a practice that has been trusted by businesses for decades. Traditional research firms have relied on buyer ...

How is developing personas relevant in an account-based marketing approach? How does one go about creating personas and what ...

Buyer personas are generalized characterizations of a type of customer. They do not represent an exact buyer because marketing to one specific person instead of marketing to groups of people with ...

Persona-based marketing is one of the most popular marketing strategies in use today. After researching and compiling traits and characteristics about the ideal type of buyer to whom you’re ...

The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies.

As marketing becomes more and more personalized ... that drive customers to make purchases. A buyer persona might be as simple as a chart with several bullet points or may take the form of ...

For marketing automation to rise above the level of batch and blast, B2B marketers need to implement personalized messaging by using personas and segments. Requests for product demos and 15-minute ...

eGrabber Inc, headquartered in San Jose, california is a provider of B2B Prospect Researching tools for Targeted Persona marketing. Founded in 1997, the company has over 100 employees across U.S. and ...

How does a company do that? Smart companies take the time to develop a marketing persona for their ideal clients: a kind of composite picture of common characteristics of their ideal customers.