Chew said the marketing budget was 20 per cent of turnover in 2014, dropping to 10 per cent—a natural move as the company continues to grow. “For example, in China, where we have about 100 retail ...

Decathlon HK said the campaign is just a beginning of a long-term project. It is promoted via digital means, media partnerships, social media such as Instagram, Facebook and YouTube, digital out ...

Decathlon has tied up with Lazada Malaysia to accelerate its digital presence and support the next leg of its business growth. This is especially in making its sporting goods accessible to ...

The firm adds in addition to online sales, this omnichannel pricing and marketing strategy also created a 90% boost for in-store revenues caused directly by Google Shopping. Decathlon’s global growth ...

Decathlon initially recognised a need for external support in 2016, to ensure that ‘value-for-money’ remained central to its pricing proposition as it scaled up, whilst maintaining profit margins. It ...

Sporting goods retailer Decathlon has changed its name to Nohltaced in three Belgian cities– Evere, Namur and Ghent– for a month. Interestingly, Nohltaced is Decathlon written backwards. It ...

Varun Bagai, Digital Marketing Head, Decathlon, said, "Affiliate marketing is one of the integral tools to increase brand awareness. Admitad India positioned well to increase our customer acquisition.

Elaborating on the subject, Gaudham Ganesh, Head of Marketing, Decathlon Sports India, said, “For us, it is about using IPL to build recall for a major campaign, rather than going overboard. We ...

Sportswear retailer Decathlon is set to shift its media buying and planning account from PHD to MediaCom. The business, worth just over &£1m, will move to MediaCom in six months, when Decathlon’s ...