and will be licensing the icon to participating companies to use in their ads on websites involved with Online Behavioral (or Interest-Based) advertising. The National Advertising Review Council is a ...

During its third Annual Summit, the European Interactive Digital Advertising Alliance (EDAA) unveiled its plans to increase transparency over online digital advertising and build greater consumer ...

Trying to ward off regulators, the advertising industry has agreed on a standard icon a little “i” that it will add to most online ads that use demographics and behavioral data to tell ...

is the practice of tailoring ads based on an individual's online activities. We conducted a 1,505-participant online study to investigate Internet users' perceptions of OBA disclosures while ...

Online influencers, game makers and others ... Another recommendation involves developing a new icon for ads -- but only one that's “easy-to-understand and easy-to-see.” The agency writes ...