Marketing information systems are empowering tools that allow successful firms to drive enhanced sales performance by maintaining customer focus and outmaneuvering competitors. According to ...

They explore the different ways in which these systems influence the marketing practices of pharmaceutical companies. Countries have different healthcare systems to provide access to medical ...

Marty Friedman told Newsweek that he was "very fortunate to have the strength" to give up his secure profession to start ...

Automated systems respond poorly when confronted with edge cases and unfamiliar circumstances. But those are exactly the ...

We caught up with Monday.com’s Luis Clark at the ANA Masters of B2B Marketing conference, where the former radio exec turned ...

Forbes contributors publish independent expert analyses and insights. Paul Iddon is a freelance journalist focused on Middle East affairs.

AI agents built specifically for marketing get past the limitations of batch-and-blast emails, triggered journeys, calendar ...

Now that the Switch 2 is finally out, I’ve been playing around with mine and realized that you don’t have to transfer your ...

a failing healthcare system and schools that do not prepare them for the future job market. “People said only he could fix the country,” Ahmad Riza, a 25-year-old marketing executive ...

Old Navy this week launched a campaign, “Old Navy, New Moves,” in support of its activewear line, per details shared with Marketing Dive. A 30-second hero spot set to Devo’s “Whip It” features Lindsay ...

As manual ways and old lead generation platforms fail to be precise, LinkedIn AI agents are becoming a game-changer.

Strategic marketing planning includes setting objectives, strategies and tactics to achieve business and marketing goals. An established plan might have a marketing goal of increasing market share ...