HX Expeditions has announced a major expansion of its Americas team across business development, marketing and tour operations. | Ahead of its 130th anniversary, the company is expanding trade and ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Objective functions—mathematical formulations that define what success looks like—provide this essential clarity. While common in traditional optimization, these structured targets are often ...

New campaign objectives are being added — including brand awareness ... LinkedIn’s new Companies feature in Campaign Manager is designed to provide B2B marketers with deeper insights into ...

Italy-based travel management company BizAway has appointed Dario Rizzo to the role of global marketing manager as the firm looks to enhance its “digital expertise in communication and customer ...

Google Search Console's new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies. Google is renaming and enhancing the Search Console Shopping tab ...

Hakuhodo's country manager and managing director for Malaysia ... Oda took to LinkedIn to announce his change in position, to the chief marketing officer of Himaraya, which is a major sports ...

The AMA’s certification program has four tracks: digital marketing, marketing management, sales management and content marketing. All programs begin with an overview of the skills required for the ...

social media marketing has several distinct advantages, including the fact that SMM has two kinds of interaction that enable targeted customer relationship management (CRM) tools: both customer-to ...