Spread Starting in late June 2017, the meme started to spread on 4chan's /v/ board, with users referencing the ads in their posts. For example, on June 28th, 2017, a /v/ user referenced the ads in the ...

The website was soon discovered on 4chan, where it was used to create image macros and reaction images. From an archived version of Wikiworld's 4chan entry: Olde English image macros of existing memes ...