In fact, a new study reveals most people (59%) say it’s negative for a person to be referred to as soft, and half of people (49%) define the word as being weak. ** That’s why NIVEA ...

“It is gorgeous,” raved Mac of Nivea Soft’s qualities. “It‘s funny how [packaging] and marketing can kind of change your mind about something.” “This is the sh- -t,” she laude ...

Nivea Soft moisturising cream is set to launch an experiential campaign tomorrow, with the aim of tapping into the market of fashion-focussed woman by promoting the brand as the perfect base for ...

Having made its living over the last hundred years with products designed to help to keep skin soft, Nivea is considering the connotations surrounding its products and marketing, in addition to the ...