Nivea has pulled a deodorant ad that declared "White Is Purity" after people called the slogan racist and after some hijacked the ad's online campaign with comments about white supremacy.

Nivea has withdrawn an ad that was branded racist on social media and shared by right wing groups. The German skincare maker's ad for a deodorant included a picture of a woman and the slogan ...

The cosmetic chemist put designer moisturizer Crème de la Mer, which can cost as much as $2,675 for a 16-ounce jar, up against a $7 tub of Nivea Soft.

SKINCARE brand Nivea has been forced to pull one of its ads after a huge backlash online, where it was accused of racism. The ad for its “invisible” women’s deodorant was posted on the brand ...

Nivea is under fire for an ad featuring the phrase "white is purity" across an image of a woman wearing a white robe. The ad, which promoted the German skin-care company's Black & White Invisible ...

Nivea, owned by German parent Beiersdorf, responded on its wall with an apology: Thank you for caring enough to give us your feedback about the recent ‘Re-civilized’ NIVEA FOR MEN ad.

Moisturiser brand Nivea has been criticised for an advert promising one of its products will lighten black skin. The advert is targeted at women in Africa, where skin lightening and bleaching is ...