A new ad from the XX-XY Athletics brand titled "Real Girls Rock" in support of women's sports garnered over six million views ...

The two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic ...

Elliott Hill couldn’t afford for the struggling sports giant to lose its licensing deal. Now ahead of the Super Bowl, the NFL ...

The startup sportswear brand XX-XY Athletics is eager to add star talent and go viral on social media in 2025 after a huge first year.

The Nike Zegama 2 is available from Nike.com and the usual array of third-party resellers. Its hefty and rugged build means ...

Nike CEO Elliot Hill told Fortune that Nike is "making some big investments around women." ...

XX-XY Athletics, the first athletic brand to stand up for women, launches "Real Girls Rock," a Big Game Ad honoring girls and ...

President Trump signed an executive order Wednesday afternoon barring biological men who identify as transgender from ...

The collection was officially unveiled on Tuesday morning, just short of a year after Nike announced it had added Wilson as a ...

Both women's teams are owned by the Bhathal family, which also has a stake in the NBA's Sacramento Kings. The $150 million ...