Nike's launch of a new women's activewear brand in the U.S. through a partnership with Kim Kardashian-owned shapewear label ...

The eagerly anticipated collaboration between Kim Kardashian and Nike has delayed its launch. NikeSkims, which was announced in February for a spring release, is pushing back its launch date because ...

Created alongside Delhi-based NorBlack NorWhite, the collection celebrates “culture and craftsmanship” in India, where Nike ...

Nike is banking on the star power of Kardashian to revitalize its women’s business and reassert cultural relevance amid ...

The last time Nike showed an ad during the Super Bowl was in 1998 ... Given the recent rise in popularity of women's sports, the company chose to highlight some of the top female athletes for ...

The ad featured female athletes and aligns with CEO Elliott Hill's growth strategy. Nike's focus on women's sports aims to curb declining sales and drive innovation, analysts say. Nike aired its ...

Nike is showcasing the varied skills of top footballers in its Fifa Women's World Cup ad. "What the football" opens with a father and daughter on the edge of their seats as they watch Brandi Chastain ...

The women’s advocacy group "Women Are Real" slammed ... Former NCAA swimmer and current conservative activist Riley Gaines slammed Nike's ad, while in the same breath promoted the startup ...

With the Women’s World Cup only a few days from kick off, Nike’s campaign film, What the Football, has arrived with a bang. The ad opens with a father and daughter watching the 1999 World Cup final ...

Nike NKE-1.19%decrease ... the company is turning to the meteoric rise of women’s sports—particularly women’s basketball—to spark a comeback.

The FIFA Women’s World Cup finally kicks ... in Australia and New Zealand. The work of Nike’s fabled agency Wieden+Kennedy Portland, the ad plays on a daughter and dad relationship, the ...

Jennifer Sey, CEO of XX-XY Athletics, a company supporting the protection of women's sports, slammed the ad as 'inauthentic and desperate.' 'I have zero doubt that @nike made that terrible ...