The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

If not for the fact that sneaker brand Adidas couldn’t match a much better offer from upstart Nike, NBA Hall of Famer Michael Jordan would have signed with the German company at the beginning of his ...

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

New Balance and Boston College kicked off their football partnership with a high-energy event celebrating the reveal of the ...

And it's not just one group. As Boris stops and smells the exact same street corner he did just hours ago to decide if it's ...

NKE's China revenue plunged 17% in Q3, but long-term bets on local innovation and marketing aim to restore momentum.

Dwight Howard has never gotten the respect he deserves from fans, but it turns out that extended to shoe executives as well.

In her new book “Make It Ours,” Robin Givhan examines the late Virgil Abloh’s rise from Chicago streetwear to a defining ...

Here we take a look at the adidas away and third kits Arsenal look set to be playing in during the 2025/26 season ...

Nike's brand strength is undeniable, but its exposure to volatile fashion trends and shifting consumer preferences limits its ...

This week, fans noticed that Trae Young’s sneakers were blurred in a video... could this be hinting at something?

Commerce minister Piyush Goyal pushes ambitious 'Make in India' drive by tightening quality checks on imported goods. Many ...