Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

New Balance and Boston College kicked off their football partnership with a high-energy event celebrating the reveal of the ...

Shaq is leading a new era for the Reebok brand that bet on him in the 1990s. His leadership is highlighted in the Netflix ...

Dwight Howard has never gotten the respect he deserves from fans, but it turns out that extended to shoe executives as well.

Just in time for back-to-school season, Hibbett Kids features personalized content, product drops and flexible payment options.

Though the value of the deal is the same as the previous one, it is actually worth less per season for the Serie A club.

In her new book “Make It Ours,” Robin Givhan examines the late Virgil Abloh’s rise from Chicago streetwear to a defining ...

Here we take a look at the adidas away and third kits Arsenal look set to be playing in during the 2025/26 season ...

This week, fans noticed that Trae Young’s sneakers were blurred in a video... could this be hinting at something?

Let me ask you something. When's the last time you heard someone raving about their Skechers golf shoes? I'll wait. See, that ...

Nike's stock is down 37%, but strong fundamentals and modest growth potential suggest it’s undervalued. Click here to read an ...