The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

If not for the fact that sneaker brand Adidas couldn’t match a much better offer from upstart Nike, NBA Hall of Famer Michael Jordan would have signed with the German company at the beginning of his ...

Shaq is leading a new era for the Reebok brand that bet on him in the 1990s. His leadership is highlighted in the Netflix ...

If you buy something through my links, I may earn a commission. Athleisure is my favorite type of look, because it wor ...

Just in time for back-to-school season, Hibbett Kids features personalized content, product drops and flexible payment options.

Nike's brand strength is undeniable, but its exposure to volatile fashion trends and shifting consumer preferences limits its ...

Let me ask you something. When's the last time you heard someone raving about their Skechers golf shoes? I'll wait. See, that ...

Revolutionary new engineering and materials lead to big running economy gains. Hi, Team.

The UK-based athletic retailer JD Sports has big plans for North America, including 17 more Canadian doors by the end of 2026 ...

The tournaments are well underway as a summer of football commences, so it’s only right that we round up the boots that have ...

JD Sports opened a store on Robson Street in Vancouver, BC, marking the chain’s first flagship in Canada. The store builds on ...