In some cases, a balanced approach using a mix of micro- and macro-influencers can be effective. You can divide your marketing campaign into two main strategies, leveraging the strengths of both types ...

price, promotion, people, processes and physical evidence all come together in the marketing mix to define the questions you need to ask in your marketing strategy. SWOT analysis: Identifying ...

A pricing structure or strategy is a consistent, uniform, planned approach to pricing of products and services to achieve business and marketing goals. A thoughtful pricing structure is critical ...

We tested the best email marketing software in 2025 for ease of use, automation, AI tools, and pricing. See how Mailchimp, ...

Those who want to survive must become more than a retailer. You need to think like a brand, trade like a retailer, and act ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs ... adjusting marketing strategy when severe and unexpected disruptions surface. First, ...

Discover the top influencer tools for your marketing strategy in 2025. Boost engagement, monetize, manage your deals, and ...

influencer marketing has become essential to the modern digital strategy. Micro-influencers, in particular, can deliver up to 20x ROI for brands, outpacing traditional social campaigns while ...

Commercial directors of large companies responsible for achieving growth targets, such as Heads of Pricing, Chief Revenue Officers, Growth Officers, Chief Marketing Officers, and Chief Strategy ...

Holistic marketing takes into account the considerations of stakeholders, customers, employees, suppliers, and the community as a whole when creating and implementing marketing strategies.