By Edwin S. Kwame KOGEWe live in a hyper-visual, hyper-digital communication landscape. It’s easy to mistake aesthetics for strategy.The explosion of social media, thus, the dominance of Instagram, ...

Here are a few positioning statement examples: Automated Business Design has created the ... first few paragraphs of a brochure. A banner ad test is a good way to determine whether your positioning ...

China Daily reporter Li Yang comments: Not only the people in charge of hanging the banners, but also the people who are the intended audience for the messages feel that the "banner publicity" has ...

Unfortunately, many entrepreneurs focus on the message instead of the strategy. That sets their marketing up for failure by putting the cart before the horse. To truly articulate your marketing ...

Henry A Laskey, Richard J Fox and Melvin R Crask The relationship between message strategy (what is communicated in a commercial) and commercial effectiveness is explored in this paper. Over 1,100 ...