By Edwin S. Kwame KOGEWe live in a hyper-visual, hyper-digital communication landscape. It’s easy to mistake aesthetics for strategy.The explosion of social media, thus, the dominance of Instagram, ...

Here are a few positioning statement examples: Automated Business Design ... A banner ad test is a good way to determine whether your positioning statement can be expressed succinctly. And by writing ...

Taken together, the upshot of the data was clear: banners work even when consumers ... over the past year even as innovative firms design ever more radical forms of placement.