Melissa & Doug is set on making toys that are meant to be timeless, ... “The rolling cars, the stacking blocks; these things suit developmental needs in ways that electronic goods do not.

Melissa and Doug Bernstein's first success was a wooden 'fuzzy puzzle' of farm animals. Today, Melissa & Doug makes over 2,000 kinds of toys and serves as an antidote to the rise of digital toys.

The Melissa & Doug philosophy matches the American Academy of Pediatrics’ recommendation that parents limit screen time for young children. The Bernsteins also say boredom is key.