Let’s talk about the scales. You know, that number we all step on and often let decide how we feel for the day.

Tyler Lusebrink of Dollar General Retail Media (left) and Nic Rochnik of Albertsons Media Collective (right) talked with PG ...

New business units are to be built at a former Edinburgh cycle training school and car wash after plans were approved ...

Across every corner of the globe, certain products have transcended their original purpose to become cultural icons and ...

The operation of the Straw Incorporation Measure (SIM) in 2024 was complicated by the introduction of the Baling Assistance ...

Smart banks will earn Gen Z loyalty by incorporating ESG signals into how customers are scored, segmented, and rewarded.

How can I measure the success of my loyalty program? A: Success metrics encompass user retention rates, referral rates, participation levels in loyalty-related activities, and the overall impact on ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

In the age of social commerce and instant impressions, the box isn’t just the first thing your customer sees—it’s the ...

Customer loyalty marketing is a major segment of marketing theory and considered one of the value propositions that a marketer can offer a potential customer. Customer loyalty marketing programs ...

Brand partnerships can be a great way to enhance how customers engage with loyalty programs, however, these partnerships require careful planning.

Customer loyalty program members tend to be younger than those who aren't members: 71% of 25-34-year-olds belonging to store or membership programs, and survey respondents older than 55 comprised the ...