Mattel (MAT) is teaming up with OpenAI to integrate the latter's artificial intelligence tools into its toys. The Toy Book editor in chief and The Toy Insider senior editor James Zahn speaks with ...

Imagine a Clone Trooper as a skeleton, Cad Bane as Frankenstein, or a Wookiee as a deadly werewolf. These limited-edition figures mash up classic Star Wars with October whimsy, and Hasbro is not ...

Mattel wields the power with a tribute to the 1980s with their new Barbie Masters of the Universe Princess of Power She-Ra doll! Blending the glam of Barbie with the might of Eternia's iconic ...