Investopedia / Danie Drankwalter In the context of the insurance industry, mass merchandising is a method for selling insurance in which an employer, association, or other organization agrees to ...

Kmart does well with live “retailtainment” events, which have become a key marketing strategy for chains. “Mass merchandisers are looking at what they can do with point-of-purchase to create a ...

McKesson Corp., an independent drug and health care products distributor, announced it has reached an agreement to acquire Mass Merchandisers Inc. in a tax-free exchange of stock. The deal calls ...

The findings were part of a study by market research firm Packaged Facts on mass merchandisers, "The Supercenter Grocery Shopper: U.S. Consumer Patterns at Walmart, Target, Meijer and Fred Meyer." ...