When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it ...

Real-time marketing offers strategic advantages for any multinational company looking to stay relevant and connect ...

Lost Highway is expanding its Nashville-based team with Casey Thomas being named vice president of marketing, and Vincent ...

Discover the top influencer tools for your marketing strategy in 2025. Boost engagement, monetize, manage your deals, and ...

Marketing Strategy - Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign respon. FREE Newsletter; ...

Corsi and DiMeglio are both responsible for leading marketing and growth strategies for their distinct companies. Corsi is ...

Key Takeaways Traditional marketing education costs $50,000 but these channels deliver superior results at zero financial ...

Thomas joins Lost Highway after a nearly seven-year tenure at Monument Records where she served as Vice President of ...

At the same time, it's important to remember the basics. The written word remains a key element of any effective marketing strategy—not to mention the backbone of discovering new content online. As ...

Infosys AsterTM marketing suite and Adobe launch joint offering to enable global brands and marketers to unify customer ...

He is currently seen as a next-generation marketer using methods that generate organic traffic while smartly retaining the data and creating mechanisms for its re-engagement.

AI and advanced technology are solving the complexities of personalization and campaign measurement. Eliminate inefficient spend and directly link efforts to script lift with an optichannel strategy ...