Discover why understanding digital marketing skills empowers every student. Learn how basic strategies raise academic and career success in our friendly guide.

Tension: Student founders crave quick digital wins but quietly fear their marketing efforts vanish the moment the semester ...

Doing so allows you to offer new products and services to your past, current, and future customers. The trick to making these types of partnerships successful is to build a solid channel partner ...

Indeed, the only reason any company should do any marketing is to drive sales and increase profits. As a result, a marketing plan needs to be clearly grounded in the numbers. For example, a marketing ...

Discover how basic marketing ideas can help students study better. Learn how to boost engagement, set clear goals, and create strategies that improve learning outcomes.

When you present your strategic marketing plan to investors or your ... directly tied into the points you want to make -- for example, a show of hands or brief survey to gauge the audience's ...

Volunteering is one of the most meaningful ways students can spend their free time during the summer. Here’s how volunteer ...

Missouri’s proposal to close, consolidate, and rebuild its 34 state-run Schools for the Severely Disabled is more than a facilities plan ... example. This proposal sends a clear message ...

The grandson of Italian immigrants, Stephen P. DeFalco ’83, SM ’88, was part of the first generation in his family to go to ...

Social media marketing uses social media and social networks—like Facebook, X (formerly Twitter), and Instagram—to market products and services, engage with existing customers, and reach new ones.

Firms go beyond perks to attract diverse, happy staff—boosting productivity and wellbeing.

Ohio State University announced that it will require every student to use AI next semester — regardless of their major.