Thinking about how to get your business noticed online? It can feel like a lot. But a good digital marketing plan template ...

Save time and stay organized with this free social media planner template for easy content scheduling and better strategy.

The most effective direct marketing campaigns use lists of targeted prospects to send their messages only to the likeliest prospects. For example, the lists might target families who have recently ...

The billboard that claims to know you're hungry, for example, or the digital ad targeting 30-year-old women who like dogs and are "in a relationship," are not one-to-one marketing examples.

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Doing so allows you to offer new products and services to your past, current, and future customers. The trick to making these types of partnerships successful is to build a solid channel partner ...

What Are the Benefits of Preparing a Business Plan?. There is no business law that... Final Summary for a Marketing Plan. The "final summary" of a marketing plan is also... The backbone of a ...

Customer advocacy pays. CMO Christine Dart shares a playbook for cross‑team alignment, micro‑events & turning account success ...

Discover how basic marketing ideas can help students study better. Learn how to boost engagement, set clear goals, and create strategies that improve learning outcomes.