Marketing measurement must reflect the complexities and nuances that marketers already understand to be true about how campaigns actually work to provide genuine value.

Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what ...

Search Engine Land » PPC » Google opens Meridian, its marketing measurement tool, to all users Share Google officially launched Meridian, its open-source marketing mix model designed to help ...

“With Meridian, we now have much more confidence in our ability to measure the impact of our investments,” says Jennifer Snell, GM Marketing & Loyalty at Finder, which tested the tool before launc ...

Amperity’s new measurement tool allows brands to regularly measure the total impact of their digital ... This is especially important considering that 53.8 percent of B2C marketing budgets are spent ...

Now, how do you access the analytics you need to measure your online marketing ROI effectively? You need the right tools. This article highlights five tools that provide insights into your marketing ...

The Branded Content Marketing Association (BCMA) says it has secured cross-industry support for its service to provide a universally accepted measurement tool to all forms of branded content activity.

You wouldn’t let a sports team umpire their own games, so why is this now happening in media and marketing, and particularly ...

Assess your current state of marketing measurement and determine what conditions you need to address. It will be essential to understand your current data, analytics, measurement, and reporting ...

A data visualization tool like Looker Studio lets marketing and analytics stakeholders create self-updating reporting with the most relevant measurements. Add the following to your measurement ...

we foresee a renewed interest in unified marketing measurement led by a novel solution that connects data sources, methods and tools in ways never connected before. The future of measurement is the ...