Marketing measurement must reflect the complexities and nuances that marketers already understand to be true about how campaigns actually work to provide genuine value.

LinkedIn announced a new suite of tools to help marketers measure organic and paid efforts. The new suite includes the CMO Scorecard, B2B Index and B2B Leaderboard. LinkedIn unveiled a new suite of ...

Now, how do you access the analytics you need to measure your online marketing ROI effectively? You need the right tools. This article highlights five tools that provide insights into your marketing ...

Search Engine Land » PPC » Google opens Meridian, its marketing measurement tool, to all users Share Google officially launched Meridian, its open-source marketing mix model designed to help ...

It can help when other attribution models and marketing measurement tools give up—when conversion paths involve cross-device interactions, when initial cookies expired or when the analysis is ...

Amperity’s new measurement tool allows brands to regularly measure the total impact ... This is especially important considering that 53.8 percent of B2C marketing budgets are spent on digital ...

The Branded Content Marketing Association (BCMA) says it has secured cross-industry support for its service to provide a universally accepted measurement tool to all forms of branded content activity.

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time ...

“With Meridian, we now have much more confidence in our ability to measure the impact of our investments,” says Jennifer Snell, GM Marketing & Loyalty at Finder, which tested the tool before launc ...